企業設計力手冊
Corporate Design Capability
Year | 2025
CL | Taiwan Design Research Institute
AD | Chunghuai Mao
D | Bodan Chen
PR | Chiyi printing
我們設定此專案重點於重新探討，設計在企業扮演的角色與定位——設計不僅止於視覺美學的呈現，而是一種思維工具。透過手冊/問卷/說明本的三本構築，意圖突破企業中對設計侷限於表層裝飾與單向產出的傳統觀念，解構資訊文本單向的閱讀順序，將設計思維的跳耀式價值體現於設計中，進一步強調設計作為策略思維重要性。
We positioned this project around re-examining the role and positioning of design within enterprises—design is not merely about visual aesthetics, but a tool for thinking. Through the construction of three volumes (handbook, questionnaire, and guidebook), the project seeks to break through the conventional perception of design as surface-level decoration and one-way output. By deconstructing the linear order of information texts, the design embodies the leapfrogging value of design thinking and further emphasizes its importance as a driver of strategic thought.
