橫山書法藝術館展覽徵件

Hengshan Calligraphy Artcenter Open Call for Exhibition

Year | 2024
CL | Hengshan Calligraphy Art Center
AD | Chunghuai Mao
D | Chunghuai Mao, Yuhan Tseng
P | Whitehand Studio

This main visual is a poster and brochure designed for the Hengshan Calligraphy Art Center's call for submissions. The design concept returns to the basics of calligraphy, using the common basic stroke sequences in beginner calligraphy to construct the main visual layout. Viewers can imagine the flow of ink with each stroke, creating a unique image in their minds. At the same time, by using a non-traditional visual representation of calligraphy, it expands and reaches a broader audience.

橫山書法藝術館徵件的視覺所做的海報與說明摺頁,設計概念回到習字初始,透過入門書法常見的基本筆畫順序,構建主要視覺版面。 觀看者隨著筆畫的架構,每個人自身想像筆墨流動,蘊含各自獨特想像的畫面;同時,透過非傳統的書法視覺表現,擴展並觸及更廣泛的受眾。

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